2023 Law Firm Branding Checklist, Part 5: Activate Your Brand – ENO Insurance

Welcome to the final installment of our five-part 2023 Law Firm Branding Checklist blog series, designed especially for solo and small firms.

In prior posts, we learned about the Haiku of What You Do, the Two Cs of Branding, the importance of a Branding Self-Assessment, and how brands trigger our emotions.

Now it’s time to put all that knowledge into action!

Now more than ever, solo and small law firms need a distinctive and unique brand. Otherwise, they risk being swept away by the stormy seas of stiff competition, economic uncertainty and market disruption. Alta Pro is here to help. We created the 2023 Law Firm Branding Checklist to guide lawyers in solo and small firms through the step-by-step process of building a winning brand. The checklist and accompanying blogposts cover everything from choosing the right brand to marketing your brand effectively. Discover other ways Alta Pro Lawyers Risk Purchasing Group (RPG) can keep your practice safe and successful.

40 Ways to Activate Your Brand

1. Firm name, logo, tagline
2. Business cards, brochures, signage
3. Bills, invoices and payment reminders
4. Customized email template with logo
5. Color palette, fonts and design elements that convey how you want clients to feel about your firm
6. Consistent voice and tone in all content
7. Email newsletters
8. “Check out our new look” announcement
9. Customized client birthday cards, holiday greetings, thank-you cards and “just checking in” notes
10. Marketing materials highlight new brand
11. Review all advertising for brand consistency
12. Create a budget for branding
13. Client surveys and feedback
14. Client Relationship Management data
15. Client Intake forms
16. Client testimonials and online reviews – thank clients for positive review
17. Emphasize your experience, notable accomplishments and unique qualifications
18. Video content on your website
19. Virtual tour of your office
20. Video walkthroughs to educate prospects on what to expect
21. Have a robust, modern, interactive website
22. Use chatbots for instant scheduling
23. Have a comprehensive FAQ page
24. Create a website Knowledge Base to showcase your expertise
25. Offer DIY tools to attract prospects
26. Start a blog that will appeal to target clients
27. Meet clients where they are
28. Compile a list of your 10 best referral sources and reach out to them regularly
29. Sponsor a local event
30. Be active and visible in your community
31. Present a free seminar to the public on a hot topic
32. Read what your best clients read, join their associations, go where they go
33. Post informational videos on your website
34. Advertise on local websites that serve your geographic area and clientele
35. Claim your Google My Business profile
36. Add images, graphics and videos to your Google My Business profile
37. List your firm on other referral sites like AVVO, Martindale-Hubbell and Lawyers.com
38. Have a robust LinkedIn profile
39. Focus on 1-2 social media channels
40. Use Web analytics to gauge performance

Do you practice in Wisconsin, Texas, Minnesota, Ohio, Illinois, Indiana or Michigan? Is your professional liability coverage managed through Alta Pro? If so, you’re automatically a member of the Alta Pro Risk Purchasing Group (RPG), which offers a wealth of benefits for your practice: free, cutting-edge CLE webinars featuring top experts tackling timely topics; the Pro Practice Playbook; the Pro Practice Blog; Reminger’s ProLink risk management assistance; Reminger’s Claim Repair Hotline; discounts on CLIO practice management software; tax savings on health insurance; and access to the Risk Pro, who can help keep your firm safe and successful. Register here and start enjoying your Alta Pro RPG benefits.

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